Top 5 Keys To Effective Communication With Your Customers.

Establishing stronger relationships with your customers is a challenge, also one of the most important things when it comes to consolidating your business.

How can you get information to your customers more effectively at the right time and through the right medium?.

After your company obtains a new customer, you get a bond that should never be broken and that is maintained through communication. This means that the department in charge of serving as a bridge between the company and the client has to be attentive to the requests or requirements of the same.

These are our five effective ways to communicate with your customers, but it should be borne in mind that not all methods are suitable for every situation or customer. The general recommendations for each way of communication are as follows:

1. Use An Appropriate Communication Method.

In order to avoid exaggerated communication tools with your customers, you need to be focused on three fundamental things: what, how, and type. otherwise speaking, what customer fields or segments require specific types of communication? How does your customer prefer to interact with you? say via email? or chat? or what about phone? or interactive video calls? the list would continue but more importantly, what types of communication methods make sense for certain situations is what we need to have clear.

You could use all this information and track it down based on your customer preferences in a database and use it as a peek to establish a great communication strategy for each customer.

NB: Important whatever method you decide to use, please make sure to take care of <holding or waiting times>. Inform your customers about how long will they be placed on hold or while assigning an agent to provide support. This is key since waiting is one of the top reasons customer get frustrated.

2. Speaking Same 'Language'.

This is the point we usually focus on when we talk about improving communication with our customers.

For instance, if your customer asks you for something very clear, and your support advisor does not do more than give him options and ask him questions using terminology totally incomprehensible. It is most like that your customer will get frustrated and things will go wrong.

So, it is very crucial that you try to put yourself in your customer pants and use a same- language that can be adapted to every person you’re dealing with. Most companies often use difficult terminologies which it's believed to ´´increase our prestige´´, or they will perceive that we know more. But in fact, we are all humans and we just want to get things done quickly and smoothly. isn't that right?.

3. Proactive Communication & Support.

Instead, of waiting for customers to call in with their problems. Why not trying by yourself to initiate customer service contacts? whether it'll be a call, email, chat, you call it. This will help for triggering specific events. (e.g. If the company is planning a particular product improvement or the team realizes that there is an increase in error reports, proactively reaches out to customers and informs them of those new features, or ask them if they have had a problem with a specific error. Customers are often surprised and excited when you can get them to notice something before it becomes a problem for them.

4. Sharp Your Support Team.

Yes, you hear it right, gear your teams with the right tools since these things can aid your customer support team to be more productive and efficient.

There are in fact many for not saying SEVERAL tools for your agents to take advantage of their work. To name a few: knowledge bases, canned responses, tracking data, optimization, automatization, surveys, etc. These are all to help you instant access to your customer records and avoid holding times and creating dead time where your customer might go impatient.

At OnWebChat, we have created an article exclusively to inform you how to sharpen and take advantage of your live chat tool.

5. Use Social Media.

Returning to the first point, it's essential that companies attract customers with the media that the customers themselves prefer. Social networks are now high on the list. Customers expect companies to have presence on the main social networking tools (Facebook, LinkedIn, Twitter, etc.), and are increasingly willing to engage with brands through these channels. So if you don’t have already your company signed in those social media pages better start now. And don’t forget Instagram and Pinterest!

So as you can see there are several ways for better communication with your customer, so there are no excuses for saying that your customer could not be contacted. Make your best effort and keep that customer you don't want to lose informed.

Finally, we consider that in these tasks of maintaining an active and effective communication with your client is necessary to have a strategy, both attraction and sustainability in the relationship, for this is really useful that we make use of social networks and implement marketing strategies that pursue these objectives.

The reality of the business world in which we live is that a company that has no presence in social networks is not considered successful and will let their old customers migrate to other destinations, therefore, adding more and difficult work to attract new ones.

A good strategy in social networks makes things much easier when it comes to companies with a large customer base, because it allows us to be close and personal and create a sense of complicity with many people at once.

So having an understanding of how important is to keep your communication improved and up to date with your customer, why would you give it a way? Start now, using the innovates chat tool onWebChat live chat service and grow your sales supporting your customer in the best way!